Latest Snow & Ski Resort News

Ikon Pass Expands Asia Offering: Analysing the Implications
Ikon Pass adds 9 new Asian destinations for 2025-26, significantly increasing its presence in Japan, China and South Korea. But what does this expansion really mean for pass holders and the wider ski industry?

How Epic and Ikon Passes Transformed the Face of Skiing in North America
The introduction of Vail's Epic Pass in 2008 and Alterra's Ikon Pass in 2018 fundamentally transformed North American skiing from a day-ticket model to a season-pass dominated industry. While offering extraordinary value for frequent skiers, these passes have simultaneously made skiing more accessible for some while driving day ticket prices to record highs and creating significant challenges for mountain communities.

Zillertal Arena Ski Resort Review: 150km of Terrain Across Four Austrian Villages
After a week in Austria's Zillertal Valley, I finally understood why locals kept insisting I ski Zillertal Arena. This 150km interconnected area spans four villages with nearly 2,000m of vertical, yet remains relatively unknown internationally. From tackling the intimidating piste 10 to finding beer from a 500-year-old brewery mid-mountain, here's my February 2025 assessment.

Mt. Rose Starts Early Snowmaking, Aims for November Opening
Mt. Rose Ski Tahoe has begun snowmaking operations, positioning itself as an early opener in the Lake Tahoe region. The resort's $6 million in upgrades, including a new tubing park, reflect ongoing efforts to diversify offerings amidst changing ski industry trends.

Schilthorn Adopts AI-Powered Chairlift System: Doppelmayr-Garaventa's AURO Technology
The Winteregg chairlift in MĂĽrren-Schilthorn will implement Doppelmayr-Garaventa's AURO technology for the 2025/26 season, promising enhanced safety and reduced staffing costs. But what are the real implications for skiers and the industry?

Arizona Snowbowl's $10 Lift Tickets: Marketing Ploy or Genuine Value?
Arizona Snowbowl's announcement of $10 lift tickets for 2025-26 raises questions about dynamic pricing strategies and accessibility in the ski industry. We analyse the fine print and implications.

Sierra-at-Tahoe Adds Two Trails, Expands Groomed Terrain for 2025/26
Sierra-at-Tahoe unveils modest improvements for the 2025/26 season, including two new trails and expanded grooming. While marketing touts these changes, their practical impact for most skiers remains to be seen.

Steinplatte's New Bäreck Lift: Comfort Upgrade or Unnecessary Extravagance?
Steinplatte ski resort announces plans for a new high-end chairlift to replace an existing route, raising questions about priorities and pricing in an era of climate uncertainty.

Kitzski KitzbĂĽhel Review: Why This Austrian Resort is Ranked Number One in the World
After a decade on my bucket list, I finally made it to Kitzski at KitzbĂĽhel - ranked number one out of 6,000 global resorts. Having skied Mt Buller, Lake Tahoe, and Hokkaido, I approached the claim with scepticism. But after two days exploring 233 kilometres of pistes and skiing sections of the legendary Streif downhill course, I'm convinced. This might truly be the most complete ski resort experience on the planet, combining world-class terrain with authentic alpine village life.
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