Discovering a hidden gem in the world of winter sports, Australia's Slug Skis challenges stereotypes and breathes new life into the country's skiing culture. Founded by Matt Tickner during the COVID lockdowns, Slug Skis aims to break away from the traditional "daggy" skiing image prevalent in Australia. Embracing bold, 80s and 90s-inspired designs with street and hip-hop influences, the brand has garnered respect not only from skiers but also snowboarders. Slug Skis offers one-of-a-kind, locally designed snow apparel, including long-sleeve tees, fleece hoodies, and upcoming 100% leather mitts. Looking forward, the brand aspires to produce skis and snowboards, maintaining its commitment to quality and uniqueness. With Mt. Hotham as his favourite Australian ski resort and a desire to explore ski towns in New Zealand and Japan, Matt's love for the sport and the community shines through. To catch a glimpse of Slug Skis' future endeavours, follow their social media channels for exciting updates.